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Icons – Helmut Newton

Probably the most imitated and controversial fashion photographer of his time, Helmut Newton his known for his erotic and provocative  images, that are like moments spied through a peephole. Inspired by film noir, expressionist cinema and surrealism he always liked to work with less known models, usually asking them to have  an insolent and provocative attitude. Check this selection of some of his best works we made
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Icons: Bert Stern

Bert Stern is an american photographer who has a massive influence on contemporary portraiture and commercial photography. As a young man, while working for Look Magazine he met Stanley Kubrick with whom he shared an interest in beautiful women and photography. But it was while working at Myfair Magazine that he bought his first camera and learned to develop film. He began in the advertising field and his career was
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Icons: Richard Avedon

Richard Avedon is undoubtedly one of the leading photographers of the century. Famous for his minimalism, Avedon’s photographs are often well lit and in front of a white backdrop with no props or other details to distract from the subject. He made fashion exciting and strong, anticipating many of the trends that have occurred between fine art, fashion, advertising and pop culture. Fashion wasn’t his only
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Icons: Guy Bourdin

Guy Bourdin is certainly one of the most important photographer in the history of fashion photography, recognizable by his seductive, provocative and at times violent style. Undoubtedly he has been the first to bring a real narrative to the world of fashion photography. Today we can still see how Bourdin’s works has had a lasting influence on the current generation of fashion photographers.      
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